HOW TO COMMUNICATE ABOUT COLORS
Color is a very important aspect of a logo or a branding package. In the questionnaire I ask you to tell me your ideas about color use in the logo. Since there are literally thousands of tones for just one color it is important that you give me a little more info than just 'I love pink and gold' ;-)
You can show me a color tone that you like by providing me an image that has that tone in it or you can select colors via these two websites:
• www.colorpicker.com - select a color tone you like and give me the HEX-code of that color (that looks something like this: #A862B0)
• www.design-seeds.com - here you can select a couple of color palettes and send me the links to these palettes
WHY A COLOR CAN LOOK DIFFERENT ON A PRINT OR SCREEN
While I can give your logo a certain color code, that color might display different on different screens and in prints. Screens, like computer screens, TV screens, phone screens, tablet screens etc. all have their own settings. So it totally depends on the settings of a screen how a color will display. For example: a color can look more vibrant on your laptop and more mute when you look at it on your phone screen.
When a color is printed it can also vary in tone depending on the kind of printer that is used, the quality of the ink that is used and the quality of the paper/product it is printed on.
Please understand that the way a color will display on a certain screen or print is completely out of my hands. I am not able to influence screen and printer settings.
WATERCOLOR DESIGNS & TRANSPARENCY
Watercolor designs are pretty hot these days, and I have to admit that I love to create watercolor designs myself. But there is something you need to know about watercolor designs: they are often transparent. As long as your watercolor logo is put on a white background it's fine, but when you place it over a colored or structured background the result might not be what you hoped for. Here are some examples:
So choose a watercolor design wisely. If you have lots of white background you will be using the logo on then go for it. But if you are starting cooking workshops and want your logo printed on bright red aprons, a watercolor design might not be the best choice for you.
While it looks beautiful on your computer screen, it can look rather 'mute' on a print, especially if you print out the logo on a cheap printer with regular printing paper.
If you want the gold and glitter to work for you on print you need to choose a printing company that allows you to create metallic/gold foil texture. For example: Vistaprint has the option to print a business card design in a metallic finish. Only then will your gold and glitter look shiny and metallic instead of mute. Please keep in mind that these kind of extra options at a printing company cost extra money for your business. It's up to you whether you want to make that extra investment every time you need to print new products.
GOLD & GLITTER
Lots of clients want a touch of gold, glitter, silver or some other metallic texture in their design. I completely understand that. It often makes a logo look just that bit more elegant and sophisticated. There is a downside to gold and glitter though that I want you to be aware of.While it looks beautiful on your computer screen, it can look rather 'mute' on a print, especially if you print out the logo on a cheap printer with regular printing paper.
If you want the gold and glitter to work for you on print you need to choose a printing company that allows you to create metallic/gold foil texture. For example: Vistaprint has the option to print a business card design in a metallic finish. Only then will your gold and glitter look shiny and metallic instead of mute. Please keep in mind that these kind of extra options at a printing company cost extra money for your business. It's up to you whether you want to make that extra investment every time you need to print new products.